OnePlus opens Red Cable Club for its European community

Exclusive benefits, including pre-sales for the next premium OnePlus audio product, available to new and existing OnePlus users.

Red Cable Club has been a huge success in India and we are excited to bring it to our European family of some of the most enthusiastic, connected and involved users in the world. Our European members have shown great passion for our brand and products. We’re glad we can give them a chance to join the Red Cable Club and get great benefits by signing up.

said Tuomas Lampen, OnePlus Head of Strategy for Europe.

Red Cable Club has its origins in a trip to India by OnePlus founder Pete Lau in 2019. At Bangalore airport, Pete came across a charging station full of red charging cables, the “emblem” of OnePlus. This showed Pete how interconnected the OnePlus community around the world is with the iconic red cable, which led him to create the Red Cable Club. It was originally open only to members of the OnePlus Indian community, who enjoyed exclusive benefits, such as discounts on OnePlus products, early access to new company products, and promotions from OnePlus partners. Starting today, European OnePlus users will be able to join the club and be part of the OnePlus movement, while having exclusive benefits.

Customers can join Red Cable Club by accessing the link here and enjoy exclusive benefits in December, such as a 2% discount on phones, a 10% discount on OnePlus Watch and OnePlus Buds Pro and a 20% discount on accessories, and free shipping . OnePlus will offer several additional benefits to European members of the Red Cable Club, including early access to purchase the next premium OnePlus audio product in early December. Red Cable Club members will also have the opportunity to purchase one of the latest available units of the limited edition OnePlus Watch Cobalt.

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