Former executive Pixonic startup KEK raised $ 3 million from The Games Fund and Play Ventures

The Games Fund and Play Ventures have invested $ 3 million in a preseeding round in game developer KEK Entertainment, founded by former Pixonic executives Georgy Egorov and Oleg Poroshin. This is the largest pre-seed round for a CIS gaming company, investors say.

Former executive Pixonic startup KEK raised $ 3 million from The Games Fund and Play Ventures

Kirill Bilyk

The Games Fund told about the deal. The volume of the pre-seed round of the game development studio was $ 3 million. The project’s estimate was not disclosed.

The Play Ventures and The Games Fund were the lead investors for the round. The latter said that this is the largest pre-seed round for a gaming company from the CIS. Investors received a minority stake, the funds participate in the project on equal terms.

KEK Entertainment was founded by Georgy Egorov and Oleg Poroshin, former CEO and COO of Pixonic, a mobile game developer, who have been with the company since 2019.

“Working at Pixonic is a very important and valuable period in my life. We are very proud of him, it was cool and fun. We are grateful to the Pixonic team for this experience and to MyGames for their support. Now is the time to launch your company and break into the multiplayer games market, ”said Georgy Egorov, co-founder and CEO of KEK Entertainment.

The project team will develop multiplayer games. The first of these will be a competitive shooter with deep tactical elements, according to The Games Fund (TGF).

“We saw Georgy and Oleg in action. They managed the strongest team of War Robots, one of the most successful multiplayer mobile games on the market, and made it a global blockbuster. We believe that Oleg and Georgy are some of the best founders in the region, and we are proud that among the many options, KEK has chosen TGF as a partner for their new adventure, ”said Maria Kochmola, co-founder and managing partner of The Games Fund.

According to the extract from the Unified State Register of Legal Entities, the legal entity KEK Entertainment in Russia – LLC KEKEKE – was established on September 6, 2023. 100% of the share in the company is owned by Kek Entertainment Company, registered in Cyprus.

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